Mrs Heritage was established to honour married women internationally. We support and encourage nuclear family units, women’s domesticity and a rigid division of labour. This pageant is important as an example of a literal and figurative stage for housewives to display their skills and gain recognition. This unique competition brings together married women from the around the world for several purposes: to celebrate the fact that women can be beautiful no matter what age they are, and to voice their opinions about marriage and current events. The young are beautiful, but when they grow older, they become more beautiful and gracious. The pageant becomes a platform to celebrate married women. Young wives, mothers and even grandmothers are eligible to participate.